Yanina Mendoza
I’m Yanina Mendoza, a specialist in art direction, visual branding, and strategic content, with over 20 years of experience in the creative industry.
My journey began as a professional model and stylist, where I developed a highly trained visual eye and a deep sensitivity to aesthetics. I later founded, and currently lead, a marketing agency where I conceptualize and direct visual campaigns, brand strategies, and purpose-driven identities for a range of Latin American clients.
Throughout my career, I’ve also led product development projects, sensory conceptualization, and international import operations, collaborating with brands that value detail, visual consistency, and emotional connection.
Now based in Miami, I apply this experience to shape the communication and positioning of institutional, aspirational, and personal brands.
Through a strategic and emotionally driven approach, I merge art direction, styling, storytelling, branding, and purposeful content to create visual narratives that feel as authentic as they are elevated. For me, aesthetics aren’t just about beauty, they’re powerful tools for connection and conversion.